The Effects of Screen Quotas on the Movie Exhibition Market: Evidence from Brazil

Advisor: Leonardo Rezende

Screen quotas in Brazil have been in effect, in their present form, since 2001. Legislation requires movie theaters to screen Brazilian movies for a number of days on a yearly basis. Even though two decades have passed since its inception, quantitative analyses of the policy’s effects have been scarce. Furthermore, the policy expired by the end of 2021. The reintroduction of quotas is certainly a matter of legislative relevance in the upcoming years. To investigate policy effects, we first run a set of reduced-form regressions, using exogenous variation in the movie theater quotas per viewing room. Next, we build and estimate a dynamic discrete choice model of exhibitor choice. Reduced-form regressions point to negative effects of screen quotas on overall and foreign films’ box-office and ticket sales, but impact on Brazilian movie revenue or public is either zero or very small. Nevertheless, quotas do seem to prompt movie theaters to screen more Brazilian movies.